Is This One Mistake Keeping You Broke?

There’s one very common mistake that most non-sales type personalities make in business that prevents them from achieving financial success in their business.

As a person with a non-sales type personality myself, I have also made this mistake myself and it has probably cost me many millions of dollars in income already.

Until I finally figured this out, this mistake plagued every business I ever owned, or was a part of.

TRUTH – Non-Sales Personalities Don’t Like “Sales People”

Most of the people who enjoy talking to me or hanging out with me are not “sales type” personalities.

I’m pretty laid back and introverted in real life, so I tend to attract people with similar personalities as well.

Whenever I talk to “non-sales” type people about entrepreneurship and making money online, one of the things that I will often hear them complain about is how “salesy” or “pushy” or “persistent” someone is.

I’m going to use Empower Network and David Wood as an example here to illustrate my point better, but I’ve heard people say these exact same things about ALL the top sales leaders out there.

In the past two or three weeks here are a few examples of the types of things I’ve heard people say about David Wood and Empower Network…

“Yeah, Empower Network seems really cool Paul, but I’m just not 100% sure about it yet, because that David Wood guy seems like such a sales guy.”

or

“Yeah, so far I’m really liking Empower Network, but that David Wood guy emails me like every day, what’s up with that?”

or

“Yeah, the new Kalatu Blogs look pretty good, but is there a way to disable all the banners?  I don’t want people visiting my blog thinking I’m trying to sell them something.”

or

“Yeah, the training in Empower Network seems really cool… I’m just not 100% sure why, but just something about David Wood or the MLM side of it or the sales side of it just doesn’t resonate with me 100%”.

Now, here’s the thing…

…these are just examples about David Wood and Empower Network.  But I’ve head variations of this same complaint about pretty much EVERY successful Internet Marketer or leader in industry.

In fact I’ve actually heard the same complaint coming from people with MY personality type in EVERY industry out there.

The truth is that the typical introverted non-sales type personality types like us…we don’t really LIKE people who are “salesy” or “persistent” etc.

Now, I’m not saying that we don’t like the PEOPLE themselves… but we just don’t like when those people go into “sales mode” and try to sell something to someone.

So if you’re a non-sales type personality, and you FEEL this way…trust me…I *TOTALLY* understand.  You’re not the only one.

AND….

This ONE Shift in Your Thinking Will Change Everything

About 15 years ago now, I bought and took over the operations of a multimillion dollar business with a partner of mine.

I was excited and scared sh**less at the same time.

Finally for the first time in our lives we had 100% full control over the operations of a business and we could run it exactly how we wanted to.

So guess what we did?

We ran it like OUR type of business.

Since both my business partner and I have similar “techy” type personalities, we shaped the business around that.

Over a period of about a year or so, many of the people on our sales team left and we didn’t really put any emphasis on that side of the business.

Most of our emphasis went towards the development of the best technology on the planet, and we treated our programmers / developers like royalty.

We found that the majority of the marketing that the business was doing prior to our arrival was wasted on ineffective marketing pieces, brochures and catalogs that were becoming obsolete.

So we slashed our spending on marketing big time, all proud of ourselves for not throwing away money on useless marketing.

And guess what happened.

After a short period of time, our business started to suffer.

We had virtually NO marketing, and just a tiny small sales team.

The business stagnated and then finally stalled.

Luckily we reached out to our multimillionaire business mentor and asked him for help, and the advice he gave us CHANGED EVERYTHING for me.

When he looked at our budgets and how we were running our business, he immediately saw what we were doing wrong.

We had COMPLETELY pushed away one of the most important parts of running a business… having a SOLID and powerful MARKETING and SALES process.

When he saw that we slashed our marketing budget, he didn’t give us “props” for saving money, he gave us sh*t for being idiots.

He told us “If your marketing is not working, you don’t just CUT your budget.  You FIND marketing that works!  NEVER cut your marketing budget!”

Ooops. 🙁

He also saw that our sales team had shrunk to the point where we HAD no sales team.

See, for some stupid reason all of my life up to that point in time, I had this CRAZY idiotic belief or idea that went something like this…

“If you create something of great value, you don’t need to SELL it… people will just see the value in it automatically.”

WRONG!

That is how you go bankrupt in life and in business.

See, as non-sales type personalities, my partner and I basically groomed our business around who we were and how we thought, and what our beliefs and values were.

We didn’t really value sales that much, so we ignored that side of our business.

And we almost went out of business because of it.

I don’t care WHAT product or service you create, or how good it is… you STILL need to MARKET it and SELL it to your target market.

Anyone who thinks otherwise is a fool.  Like I was. 🙂

Luckily though, we learned our lesson, and we started to make some changes that saved our business and helped me to build and start businesses that THRIVE instead of DIE.

So what is the ONE shift that WE made that changed everything?

Change your belief to this…

New Belief – I May Not Be a Sales Type Personality Myself, but I Love, Respect and Utilize Those Who Are

If you embrace THAT belief in your life, your business will thrive.

See what I did at that moment in time in my life is I made the decision to STOP being an egotistic introverted moron who thought he was better than all those “sales” type people and I got off my high horse and actually started to try to UNDERSTAND sales and marketing and the people who are successful in that field.

I attended Tony Robbin’s premiere sales seminar called “The Power to Influence” and I started learning what it really takes to be good at sales.

Not necessarily to become good at sales myself, but just so that I could understand better what sales people have to go through to generate sales.

To say that the seminar opened my eyes would be a gross understatement.

When I actually learned what it takes to be good at sales, I was blown away at how much skill, intelligence, intuition, practice and persistence it takes to be good at sales.

It’s an art form!

Professional sales people are like professional athletes.  There is a LOT of work that goes into becoming good at sales.

From that day forward I’ve been a student of sales and marketing ever since, and even though I don’t consider myself a “sales type personality”, I learn about sales and marketing because it helps me to be successful as an entrepreneur.

The reason being is because …

A Successful Business MUST Have a Professional Marketing and Sales Team Behind It

See, to be successful, EVERY business needs a professional marketing and sales team behind it.

If you don’t have that, you don’t have a business.

Look at ANY successful business out there, regardless whether it’s a giant like Apple or a single Internet Marketer working from home… if they are successful, they’re utilizing a professional marketing and sales team/system in their business.

Period.

End of story.

If you don’t have that, your business is as good as dead.

Now, since you’re most likely NOT a sales-type personality yourself, like me, what you have to do to be successful is you have to PARTNER with someone who is.

See, what you do is you take YOUR skill set, which might be creating things, writing content, writing blog posts, writing books, creating art, or building things with your hands, or perhaps providing services to people, and you COMBINE that skill set with someone who is good at marketing and selling!

That is how you succeed.

In fact, the reason why you haven’t succeed in a big way YET in your life is because you haven’t added this ultra important component into your business.

I didn’t start making a six-figure income in my life until I embraced MARKETING and SALESMANSHIP in my businesses.

In most cases, embracing and adding in a good, solid, powerful marketing and sales process in your business IS the missing piece that’s been keeping you stuck all this time.

So let’s go back to those concerns I mentioned people saying to me previously, and let me now answer then with this new perspective…

“Yeah, Empower Network seems really cool Paul, but I’m just not 100% sure about it yet, because that David Wood guy seems like such a sales guy.”

RESPONSE: “You are absolutely right!  David Wood is a master sales professional.  His ability to sell is amazing.  And that is exactly why you want to partner up with Empower Network and David Wood, because that is exactly what your business has been missing all this time.  By joining Empower Network, you get to utilize YOUR skill set, essentially being the creator of content, and you’re partnering up with one of the world’s best sales people to do what he does best – to market and sell for you, so that YOU don’t have to!”

and

“Yeah, so far I’m really liking Empower Network, but that David Wood guy emails me like every day, what’s up with that?”

RESPONSE: “You are absolutely right!  David Wood is a master at email marketing as well.  He has tested virtually every combination of email strategies so that you don’t have to.  Him and his team have already figured out what is the best overall strategy for emailing people… whether that be daily or weekly and multiple times per day.  They already know what the best strategy is and they are constantly improving it as well.  By partnering up with him and his team, he will email your prospects and do the absolutely best job of converting them and generating sales for you, so that you don’t have to!”

and

“Yeah, the new Kalatu Blogs look pretty good, but is there a way to disable all the banners?  I don’t want people visiting my blog thinking I’m trying to sell them something.”

RESPONSE: “I totally understand.  You’re not a sales type personality, and in fact you probably don’t like sales-type personalities, and that is why you are afraid that people will not like you if you have any type of banners or monetization strategies on your Blog.  However, that is exactly why your Blog isn’t making any money and why it will NEVER make you any money, until you embrace a proper monetization strategy.

The great thing about Kalatu and Empower Network is that you’re getting the world’s TOP MARKETERS who specialize in monetizing content and blogs working with you on your behalf, so that you don’t have to.  They take care of making sure that the banners on your site attract the right type of client, and that those clients convert and that your blog generates sales for you.  This way, you just have to focus on doing what you’re good at, which is blogging and generating free content for people to consume, and you let the geniuses at Empower Network take care of monetizing it for you, so that you don’t have to concern yourself with that.”

and

“Yeah, the training in Empower Network seems really cool… I’m just not 100% sure why, but just something about David Wood or the MLM side of it or the sales side of it just doesn’t resonate with me 100%”.

RESPONSE: “Of course it won’t resonate with you 100%!!!  You’re not a sales type personality.  David Wood is, and so is the Empower Network marketing department.  They are the BEST at what they do, and they know how to generate sales and how to monetize your Blog.  You don’t resonate with them, because they are not 100% like you.  But that is EXACTLY why you MUST partner with people of that personality, so that your business succeeds.  Think of it like this.  If you needed your accounting done, and you’re not an accountant-type personality, would you want the person who is best at accounting working for you?  Or would you want the non-accountant person just like you trying to do your accounting?

If you needed a body-guard.  Would you want the best body-guard type personality who spends their entire life training and learning how to defend people and who has trained their body to be a weapon, or would you want to hire the body guard who is just like you?  See my point?”

To be successful in business we MUST learn how to work with different personality types and to respect their skills and abilities and strengths and to use them to compliment our weaknesses.

In the businesses that I run, I LOVE my sales team.

I treat them like royalty.

I’m not like them, but I respect them and I love them.

Because they DO what they DO so that I don’t have to!

Flip This Switch NOW

If you take this ONE piece of advice right now… your potential for being a successful entrepreneur will skyrocket.

FLIP the switch in your head which right now is STUCK in a way of thinking where you PUSH AWAY people who are sales-type personalities or who are amazing MARKETERS just because they are not like you.

FLIP that switch and instead EMBRACE the benefits of having someone like that on your team.

DON’T look at someone like David Wood and think that his sales ability is “annoying” or “not resonating with you”, and instead realize that HIS sales ability can make you a MILLIONAIRE if you can just flip that switch in your mind that makes you think that sales people are “scammers” or “bad people” or that they are “pushy” or whatever other negative associations you’ve programmed your mind with.

PARTNER with professional marketers and sales people and you will see your income explode.

This is one of the biggest reasons I’m with Empower Network.

I’m an awesome Blogger, and I’m great at producing content… but I still SUCK at monetizing my Blogs.

And instead of trying to change who I am, I just partner up with someone like David Wood and Empower Network and I use THEIR awesome sales ability to monetize my Blog for me.

I *strongly* recommend that you do the same.

Because one way or another, if you want to be a successful entrepreneur, you WILL have to have a powerful marketing and sales team.

So that means that either YOU start building the skillset required to become the world’s top sales person yourself, OR you partner up with someone who is.

Personally, I’m of the opinion that it’s MUCH easier to just partner up with someone who’s already a great sales person than to spend the next 10 years of your life trying to become a “salesy” type person. 🙂

If you’re ready to partner up with me and the world’s best sales and marketing team by joining me in Empower Network, click here to get started.