Personal Development

Who Should Have a Blog and Why

February 5, 2015 by Paul 6 Comments

My 9 year blogging “anniversary” is coming up in April.

I can’t believe it’s already been that long since I started blogging.

I can still remember writing my first blog post. It took me two days to write that thing, as I kept re-writing it, going over it and trying to make sure it’s “perfect” – LOL.

It wasn’t perfect. Not even close. But there is this fear that most of us have of putting something “out there”, publicly, for everyone to see and potentially judge.

For most people, this fear scares them away and they allow that fear of being judged by others to stop them from getting started with Blogging.

It’s a shame because I can’t even describe the amazing feeling that comes from overcoming that fear, publishing your first blog post, and just starting to blog on a regular basis.

It’s awesome! It’s very liberating!

It’s your own piece of “real estate” on the Internet, where you can express your opinions, share your ideas and help others!

Of course, back in those days I didn’t have awesome tools like the Kalatu Brand Station to make the process of launching my blog and writing my first blog post as easy as it is now.

Today, the process of launching a blog is so much easier.

Anyone can do it!

Who is Blogging For?

One of the interesting things that I’ve realized over the years is that often times when I would talk to people about blogging, and share some of the benefits I’ve gotten from it, most people would listen to what I was saying, and then eventually they would ask this question:

“Wait…Paul, do you think that I should have a blog??”

And in virtually every situation I would reply with “YES! Why do you think I’ve been talking to you about it! I’m not telling you how awesome blogging is so that I can brag about my Blog, I’m trying to encourage you to consider starting a Blog for yourself, and your business!”

The funny thing is that for some reason, people don’t think that Blogging is for them or their type of business.

I’m here to dispel that right now.

So who is Blogging for? What kinds of people / businesses can benefit from having a blog?

Blogging is For Healers and Lightworkers

I’ll start with one of the easiest groups of people for me to recommend blogging to.

My wife Drea is an energy healer and a psychic / medium.

I encouraged her to start a Blog way back in December of 2009, where she could share her thoughts and ideas with people on various topics related to energy healing and spirituality.

At that time she was still employed full time in the corporate world and the idea of being a full time healer / psychic was just a dream of hers.

Today she does those things full time and loves her work.

I can attest to the fact that a lot of her clients learn about her through her blog / website, and to be honest it kind of boggles my mind that there are healers out there who are trying to build their businesses but they don’t have a blog / website yet.

It’s 2015, not 1990… You NEED to have a Blog / Website for your clients to find you.

You can check out my wife’s Blog at DreasIntuition.com if you’d like.

Blogging is for Chiropractors and Natural Health Providers

Another one of the people who I strongly encouraged to get into Blogging and eventually video Blogging is my friend Dr. Nima Rahmany who is a Chiropractor / Speaker / Edutainer.

When I first met Dr. Nima, he was running a website for his healing practice – Westgate Wellness – and he had an old Blog that was basically dead, just collecting cobwebs.

I encouraged him to resurrect his DrNima.com website, and to start blogging separately from his Westgate Wellness site, so that he would have a place to be himself, and share his ideas and points of view on health, and to start building his individual brand.

Since then, Dr. Nima has blown up as a brand and has produced numerous blog posts, videos and workshops.

I think that every type of natural health provider should have a personal blog where they can share their perspectives.

It doesn’t matter if you’re a Chiropractor or a Naturopath or an Acupuncturist or even a Dentist.

If you work with people, you should have a Blog!

People choose the people who they get advice from on health related issues based on how much they LIKE and RESONATE with the practitioner.

A Blog can help your potential clients learn about who YOU are, and help you to attract more customers who will want your help with improving their health.

You can check out Dr. Nima’s Blog at DrNima.com if you’d like.

Blogging is For DJs and Musicians

DJs and musicians are another group of people who can benefit from having a Blog.

Most DJs make the mistake of relying on services like Facebook and Soundcloud as ways of connecting with their fans, and they put a lot of effort into building followers on these types of sites.

The challenge with that approach is that you don’t OWN any of those sites, nor do you own your LISTS of fans.

Soundcloud could ban you tomorrow, or go out of business, or they could change their service around and become annoying to their listeners, and people might not use the site anymore.

A new competitor that’s 10x better than Soundcloud could appear on the scene and all that time you spent building up your following could go to waste.

Same thing with Facebook. So many people spent so much time and resources building up their Facebook Fan page followings, investing time and money to build up a large follower count.

However, recently Facebook changed the way they display their fan page content, and the majority of people are now getting almost no visibility at all when posting on their fan pages.

What good is having 5,000 or 10,000 or even 100,000 “Fans” on Facebook, when only 1% or less of them actually see your posts.

Facebook now wants you to PAY to connect with your followers.

But it’s not just about Facebook.

ANY website out there where you build up a following and an audience, can disappear overnight, or to change directions with no warning because YOU don’t OWN the list.

As a Blogger, you create your own domain, you OWN the content on that domain and you can setup a capture form to start building a list of email subscribers that YOU OWN!

Of course you can still use sites like Soundcloud or Facebook or Twitter or YouTube or any number of sites out there to develop followers and connect with fans, but your Blog becomes your central HUB where you pull everyone to, and encourage them to subscribe to your list so that no matter what happens with these other sites, you’re building YOUR own list.

Digital DJ Tips recently wrote an article sharing 7 reasons why DJs Need a Blog.

The challenge for most DJs has been that they’re too busy to start figuring out how to setup a Blog and get it up and running and to keep track of plugins and technology and all that. However, now that Kalatu Brand Station is out, any DJ can start a blog in a matter of minutes and start building their brand and their own list of fans.

Blogging is for Real Estate Agents

Realtors are another group of people who can benefit from having a Blog.

It’s a well known fact in the real estate industry that most people in North America have a 7-year “itch cycle”, which means that most people sell and buy new homes every 7 years or so – on average.

Most realtors spend a lot of time and energy on trying to find new clients who are ready to make that change – either selling their home, or buying a new one, or both.

However, smart realtors realize that maintaining a relationship with their clients IN BETWEEN their 7 year “itch cycle” can be a great way to make sure that when people are finally ready to make a move, they choose YOU as the realtor to represent them.

But why would a real estate client want to read a realtor’s blog if they are not currently looking to buy a house?

Well, it’s all about value.

Realtors can create content, or even pay someone else to create content for them to help clients maintain their homes in between moves.

For example, imagine if a realtor wrote an article detailing the statistics behind renovating a bathroom or a kitchen and how it relates to re-sale value.

A client who might not be looking to sell their home right now, might be interested that for the future while trying to decide if it’s worth it to invest $25,000 to renovate their bathroom or kitchen.

How about an article giving people 10 tips for improving the value of your home with simple maintenance.

The point is that there is a million different ways that a realtor could provide his clients with useful information, tips and resources related to the clients home.

And then when a client who you keep in touch with and help out like this gets to the point in their life when they’re ready to make another move, guess who they’re going to call for their real estate needs?

The realtor who has been offering them useful tips and resources for years, or someone they haven’t heard from for the last 7 years?

It’s a no brainer!

Every Realtor needs a Blog, and now that Kalatu Brand Station is out and has made the process so simple and affordable, there really is no excuse.

Blogging is for Artists

Artists are another example of a group of people that could absolutely benefit from having a Blog.

In the times we live in now where art can be produced and re-produced in mass quantities and sold for next to nothing at stores like Walmart or Ikea or Costco, etc. it’s not always easy for artists to find a way to differentiate their artful creations from something someone sees at a store for 1/20th the price.

The way to differentiate yourself as an artist from the mass-produced “crap” out there is to share the STORY behind your art work with your potential clients.

If I’m going to spend $250 or $500 or $5,000 or $50,000 on a piece of artwork, I want to know WHO the artist is, WHY they do what they do and what the art MEANS to them.

Showcasing your art in a gallery, is of course one of the ways that artists often can differentiate their work from the mass produced stuff sold at stores, but a Blog can also be an awesome way to do that.

My wife had a piece of artwork commissioned by a local artist named Linzy Arnott recently, and after she received the art work my wife loved the piece so much she wrote a Blog post on HER site about it.

I’m a firm believer that every piece of art work contains a story, meaning and the artists energy inside it, but not a lot of artists take the time to communicate that with their potential customers.

Most of them just setup very simple e-commerce websites, trying to sell their artwork with nothing but a picture and a title and maybe the dimensions of the piece.

Why not write a simple Blog post for each piece that you’re creating or a series of pieces you’re creating.

I’m sure someone would be much more likely to spend $500 or $5,000 or $50,000 for a piece of artwork if they knew more about the story and meaning and energy behind it.

As I’ve mentioned several times already in this post, now that Kalatu Brand Station has been released, the process of setting up your own blog and website is simple and easy and every artist should have a blog for their artwork / business.

Blogging is For Internet Marketers

Probably the most obvious group of people who I believe should ALL have a Blog is anyone who wants to make money online as an Internet Marketer.

It’s funny because over the years I’ve heard so many different types of marketers out there, like affiliate marketers or SEO guys or pay-per-click specialists or various different marketers saying that blogging is a waste of time for them, as they make so much more money doing those other things that they don’t want to waste their time blogging.

The funny thing is that with almost 100% certainty, I eventually see those same people popping up a few months later or a few years later, starting a Blog when their lucrative income stream dries up or they realize the incredible power behind blogging.

I’ve been been in mastermind groups where a high-profile Internet Marketer said that blogging is a waste of time and he would never do it…. and then 6 months later I saw him starting a new Blog when he realized he was wrong because he finally saw the data and statistics behind blogging and how powerful it is.

I’ve heard every excuse you can imagine, but at the end of the day if you’re an Internet Marketer and you don’t have your own Blog as a central hub for all of your work and projects – you’re insane and you’re missing out.

Stop making excuses and start a blog today.

Who Else Could Benefit From Blogging?

These are just SOME of the people who could benefit from blogging.

I believe that with rare exception, Blogging can enhance and benefit almost everyone in every profession.

Here are some other professions and groups of people who could benefit from starting a Blog and who I believe blogging is for:

Blogging is for Teachers
Blogging is for Coaches / Mentors
Blogging is for Entrepreneurs
Blogging is for Trades People
Blogging is for Flight Schools
Blogging is for Animal Workers
Blogging is for Therapists
Blogging is for Hair Stylists
Blogging is for Massage Therapists
Blogging is for Bookkeepers and Accountants
Blogging is for Weight Loss Specialists
Blogging is for Personal Trainers
Blogging is for CEOs and Executives
Blogging is for Wedding Planners
Blogging is for Photographers
Blogging is for Programmers
Blogging is for Lawyers
Blogging is for Fashion Designers
Blogging is for Inventors
Blogging is for Network Marketers
Blogging is for MLMers
Blogging is for Sales People
Blogging is for Forex Traders
Blogging is for Financial Services Providers
Blogging is for Chefs & Restaurant Owners
Blogging is for Students
Blogging is for Bodybuilders
Blogging is for Travel Agents
Blogging is for Web Developers
Blogging is for Veterinarians
Blogging is for Athletes
Blogging is for Actors
Blogging is for Journalists
Blogging is for Charities
Blogging is for Politicians
Blogging is for Professionals

As you can see, this list is pretty extensive but it’s by no means complete.

I can see a lot of benefits to starting a Blog for people in almost any profession or interest group.

What do you think?

Do you fit into any of these groups of people?

Have you started a Blog yet?

If you have, what kinds of benefits have you seen?

If not, why haven’t you started a blog yet?

One is Better Than Zero

February 3, 2015 by Paul 2 Comments

I saw an awesome video today from Gary Vaynerchuk that really resonated with me. It’s very short and to the point.

The attitude he expresses in this video is so important and especially relevant to Bloggers.

Check it out here and then read on further below…

Gary’s talking about doing interviews with people who you would think he has outgrown as a brand, and who his publicists think he’s crazy for even spending his time with.

He has been on Conan and Ellen and so many shows with HUGE audiences, but there’s something that Gary realizes…

… it’s one of those little “secrets” to success…

… and that is that it doesn’t matter if the content you produce – whether it be interviews, videos, blog posts or whatever – is seen by 100,000 viewers or 10 viewers.

Because when you look at these stats, like on Facebook or YouTube or on your Blog, the NUMBERS that you see are NOT NUMBERS – THEY’RE PEOPLE!

Human beings.

I’ve had some of my blog posts blow up and get 25,000+ visitors in one day.

I’ve also written blog posts that took hours to complete and then only got 50 or 100 visitors, zero shares and no comments.

The thing is though that those 50 or 100 visitors are human beings – people!

And sometimes with just one blog post, or video, you can LITERALLY change someone’s life forever.

And you may not even know about it, because not everyone who reads your content or watches your videos is going to message you and let you know how you changed their life.

I’ve met people on trips I’ve went on who I didn’t even realize were long-term readers of my blog, who told me in person that something I had written years prior to us meeting had a profound effect on their life.

In today’s world, where we have the ability to connect with millions, even billions of people using the Internet, and where big numbers like 50,000 views or 1 million views, or 10,000 followers seem like measures of success, we have to realize that it’s not just about the numbers.

It’s about one human being connecting with another human being.

It’s YOU reading this right now in YOUR present moment, and ME writing it right now in MY present moment.

A one to one connection.

A chance to change a life.

And what I like about Gary’s video is that he talks about the power of understanding that doing that ONE interview, regardless of who it is and how big their audiences is, is better than doing ZERO interviews.

The same thing can be said about Blog posts.

Writing ONE Blog post, is better than writing ZERO blog posts.

I’m currently participating in the 21 Day Blogging Challenge, and our goal is to write one Blog post per day for 21 days.

Want to know a little secret though?

I don’t even look at it that way. I don’t think about writing one blog post per day for 21 days or even 7 days in a row…. all I ever think about is writing ONE BLOG POST…That’s it.

Only once I’m finished writing that ONE post, and I publish it and send it out… only then I think about writing ONE MORE blog post.

That’s all I ever do…just focus on ONE.

P.s. If you’d like to see what it feels like to be a Blogger, and publish your FIRST Blog post, I highly recommend checking out the Kalatu Brand Station. It can help you get your first blog post written and published today. Not only does it completely eliminate any technology barriers to setting up a world-class blog, it also coaches you on exactly what to do in order to write your first blog post today.

17 Magic Phrases That Will Satisfy Your Client’s Logic Center and Boost Your Sales

January 30, 2015 by Paul 3 Comments

There’s a really funny fact about how human beings make decisions…

That fact is that human beings make decisions based on EMOTION, but they justify those decisions with LOGIC.

The reason why is because we live in a society which is in complete denial about this and it makes fun of people who make emotional decisions.

In other words, these three facts are at odds with each other in our daily lives:

Fact #1 – Human beings are WIRED to make decisions primarily based on emotions and feelings.
Fact #2 – Modern society tries to convince us that LOGICAL decisions are smart decisions and emotional decisions are STUPID.
Fact #3 – Most people don’t like feeling stupid, they prefer feeling smart.

Can you see how this creates an issue?

You’re basically a human being, that is wired a certain way – essentially wired to make emotional decisions – and you’re living on a planet that as a society pretends that LOGICAL decisions are smart and EMOTIONAL decisions are stupid.

And the crazy thing is that we’ve all bought into this lie, and so how do we cope with it?

Well, the strategy for dealing with this that most people utilize is this:

Make a decision about something…. emotionally, based primarily on your feelings.
Gather LOGICAL facts about the situation to JUSTIFY the emotional decision you just made, and if anyone asks, produce those logical facts to “back up” why you made the decision.

Meaning, for example, if a go to a car dealership and I see this one car that just makes me feel AMAZING… like when I sit down inside of it I feel totally excited and exhilarated and I imagine myself driving that car and just feeling AMAZING inside it… I may in that moment make my decision to buy it.

Boom… the decision is MADE. My brain has already decided.

BUT, that doesn’t mean that I actually buy the car in that instant.

Instead, my mind goes into a pattern of thinking that sounds a bit like this…

“Okay, I fricken WANT this car. It’s SO NICE! Hmmm… but wait… I don’t even know what model this is… or how much it costs… or what the gas efficiency is, or what all the features are… hmmm… if I were to buy this right now without first figuring out all that stuff, and my friends and family saw me come home with this car and I didn’t know any of those things, they would make fun of me!”

So the sales guy walks over and asks you what you think about the car, and you pretend to be all LOGICAL about it…

“Oh, yeah…it’s a nice car… but what kind of gas efficiency does it have?”

And then the sales guy tells you that… and you PRETEND like what he’s saying plays into your decision, but in reality the decision has already been made, and now you’re just gathering “Facts”.

“Oh, that’s good right? Well, what kind of financing option do you guys actually offer on this?”

And then the sales guy tells you all about the financing options and why they are the BEST options for you…. and again you PRETEND like what he’s saying plays into your decision, but in reality the decision has already been made, and now you’re just gathering “Facts”.

We play this DANCE with the sales reps gathering FACTS, up until the point where in your mind you think to yourself “Okay… I *THINK* I’ve got enough facts gathered here, so that if I come home and one of my family members asks me about this or my brother in law asks me about this, I can throw all these facts at them and PRETEND like it was a totally LOGICAL decision that made total sense, and I THINK I’ve got enough facts here that they’ll buy it…. that they’ll believe that I made a logical decision, so that they don’t think I’m STUPID.”

We *ALL* do this.

Heck, when I bought THIS house that I live in right now, my wife and I DECIDED to buy the house about 15 seconds after parking our cars and walking through the front gate.

We walked onto the property and withing 15 seconds we looked at each other and smiled…the DECISION was already made.

At that point we hadn’t even seen the inside of the house!!!

We hadn’t seen ANYTHING…

… and of course, since it’s a HUGE decision to buy a house for almost a million dollars, we didn’t tell the realtor “We’ll take it.”

No, we went inside, looked around, I took a crap-load of photos, we then went home and thought about it, then we came back a second time for a second look, and then we compared other properties in the area, and then we got a house inspection so that we would have “Logical Back Up” to prove to anyone that may ask that this was a SMART decision.

Once we got to the point where we went through all the “Logical Back Up” in our minds to prove to us that this was a smart investment and a great house for us, we made an offer and bought the house.

And of course if ANYONE ever asked us about the purchase, like as to WHY we bought it, we would start talking about all the LOGICAL reasons it made sense. 🙂

That’s what people do!

How to Satisfy Your Client’s Logic Center

Okay, so if we know that clients make emotional decisions, but they back up those decisions with LOGIC, how do we deal with that?

Well, here’s the best way to look at the situation.

You’ve got this client in front of you… and you have to visualize them going home after making the decision to buy whatever it is you’re selling, and when they go home their annoying brother-in-law or sister-in-law is going to come for a visit.

And this client’s brother-in-law or sister-in-law is one of those people that is just really annoying and they like to argue and analyze every decision that the person makes to try to prove to them that they made the wrong decision – and that they acted on emotion and impulse, instead of LOGIC.

And YOUR JOB as the “Sales Person”, is NOT really to help your client make that decision —- because remember, they’ve ALREADY DECIDED!!!! —- your job is to simply give them enough “LOGICAL AMMO” to shut their brother-in-law or sister-in-law UP!

In other words, you’ve got to help them JUSTIFY the decision they’ve already made with logic.

So how do we do that?

Well, the interesting thing is that people actually have a hard time separating information into EMOTIONAL DATA vs LOGICAL DATA.

Meaning, if you’re telling the client certain information about your product, a lot of times the client doesn’t know if the information you are telling them falls under the “Logical” column or the “Emotional” column.

For example, going back to the car situation, if the sales person says “This car can go from 0 to 60 in 7 seconds…”

The client’s mind tries to process that and think “Wait…is that a good thing? Is that a logical reason to buy the car? Or is this an emotional thing?”

And if the mind doesn’t KNOW, then the information that you told the client just gets filed under the “Unknown” category in their mind, and that means that they don’t yet know enough LOGICAL information to justify their buying decision.

Now, here’s the challenge…

What if you’re TELLING the client certain LOGICAL reasons why the decision IS in fact a great decision for them, but their mind isn’t labeling that information as LOGICAL?

Well, when that happens, you can spend ten hours talking to the client and giving them a TONNE of “LOGICAL AMMO” to shut their critics up, BUT if their mind is not receiving that information as LOGIC, then it won’t work… they’ll WANT to buy the thing from you, but they just won’t have enough logical data yet to hold up to the scrutiny that they imagine they’ll be put through.

And here’s the bad news…

… if a client imagines having their decision scrutinized by someone – be in their husband or wife or brother-in-law or whoever – and they imagine FEELING STUPID… then in the majority of cases, they will NOT buy whatever it is that you’re selling, because the benefits of whatever you are selling don’t outweigh them feeling stupid!

Make sense?

So…here’s what you have to do…

You MUST give your clients enough logical ammo / information to justify their buying decision.
You MUST help the client REALIZE that the information you gave them falls under the “LOGICAL” category.

In other words, you not only have to give your client enough logical information to justify the decision, but you have to essentially POINT OUT the fact that this is LOGICAL information you’re giving them, when giving it to them.

Now, you can’t just say to the client…“Hey, Mr. Client… Since you’re a human being like the rest of us, and because I’m a sales professional that has studied human psychology, I *know* that you’ve already made an emotional decision to buy this car… and I know that you just need some logical facts to back up your decision so that you don’t look like an idiot in front of your brother-in-law…so here are some logical facts that you can use to shut him up.”

NO! Don’t do this!

Remember, the client is NOT just trying to hide the fact that they make EMOTIONAL decisions from their brother-in-law or their spouse…they’re ALSO trying to hide the fact from YOU!!!!

They don’t want YOU – the sales guy – to think that they are STUPID either!

So you have to play the game…

… you have to PRETEND like they are making a logical decision here…:)

So how do we do that?

How do we tell the client logical facts that they can use to justify their decision, while at the same time making sure that the client labels that fact in their mind as a “LOGICAL” reason to buy?

Well, interestingly enough, a lot of it has to do with language patterns.

There are certain WORDS and phrases that our minds are conditioned to listen for when trying to decide if the information is LOGICAL or EMOTIONAL.

So what are these words and phrases?

17 Phrases That Satisfy Your Client’s Logic Center

Fact! (Then make your statement)
Look, here’s the bottom line… (Then make your statement)
Scientific Fact: (Then make your statement)
Proven Fact: (Then make your statement)
Listen to / Read these facts carefully: (Then make your statement)
Here’s a(n) (interesting) fact for you: (Then make your statement)
Absolute fact! (Then make your statement)
This fact is verified by… (Then make your statement)
Want more proof? (Then make your statement)
Face it… (Then make your statement)
This statement is supported by … (Then make your statement)
Many studies have already proven that… (Then make your statement)
The future will prove this fact… (Then make your statement)
Studies will soon prove that… (Then make your statement)
A new study by (insert who) proved that… (Then make your statement)
Pure fact! (Then make your statement)
Experts agree… (Then make your statement)

You’ll probably notice that a lot of these phrases use the word “fact” in them.

The reason for this is because the word “fact” is programmed into our minds in such a way that it elicits a pattern where you brain labels whatever information that is shared after hearing that word as FACTS and FACTS are logical.

Meaning, for example if I say this…

“This car has the best fuel economy…” your mind may or may not label that as a LOGICAL reason to buy the car… because it’s unclear whether or not this information is my opinion or if it is in fact the best car with the best fuel economy…

but if I say this…

“Want to hear an interesting fact? This car has the best fuel economy of any car in it’s class…” your mind is MUCH more likely to assume that this information is LOGICAL, and not an opinion.

It’s just what the mind does when it hears the word “FACT” injected into the sentence.

So, in order to HELP your client to be able to logically justify an emotional decision they already made, you MUST become aware of things like this and help them out by labeling your facts as facts!

Meaning, if you know some facts about the product you’re selling, and they are in fact FACTS then make sure you point that out to your clients mind by using these types of phrases.

If for example, the product you’re selling was just voted as the best product by such and such magazine or some experts did an analysis (ie. logical ammo), then SHOW the client this magazine or the proof and SAY to them “The fact that our product is the best in the industry has recently been verified by experts in this magazine…look.”

See what I mean?

Of course you never want to lie to your clients.

Don’t make up facts that aren’t actually facts!

There’s enough positive, logical truth and facts about whatever you’re selling, that you shouldn’t have to make up any lies!

If not, then don’t sell that product – EVER!

Summary

The fact that people make emotional buying decisions and justify those decisions with logic is one of those interesting things about human being that top sales people and top producers know, but most people don’t realize.

Most of us spend so much energy in life pretending to be rational, logical creatures, that we will often argue and say “No way! I don’t make emotional decisions! Not me…I’m all logical.”

LOL. Yeah, right.

You make emotional decisions just like I do…and then you back them up with logic.

The cool thing is that if we admit this, and we realize it, we can help a LOT of people to get the things they want in life — and of course make a lot more money as well ourselves — just by helping them out a little bit, by giving their mind the logical ammo it needs to justify their buying decision.

The truth is that most people already made their decision long before they spoke to you as a sales rep… or that emotional decision happened at some point in the conversation, but they’re still not going to buy from you if you don’t give them enough logical ammo to withstand scrutiny from the “LOGIC POLICE” waiting for them at home, or at the next family dinner.

So give the client what they need in order to justify their decision, by giving them the logical reasons why your product or service is right for them, and make sure you LABEL the information you’re giving them in their minds as logical reasons by using one of the phrases I mentioned above or something similar.

Why 2015 is Going to Be Your Best Year Yet

January 28, 2015 by Paul 3 Comments

I believe that 2015 is going to be the best year we’ve ever had in our lives.

I don’t know if it’s because the numbers are lining up from a numerology perspective, or if it’s some kind of planetary alignment or some sort of tipping point in the energy field of consciousness, but the first four weeks of this already feel totally different than any other year.

I can totally feel it, but I know I’m not the only one.

I’m seeing people all around me making decisions to make positive changes in their lives, and those decisions are coming about much more easily than ever before.

I’m seeing people starting to produce incredible results in their lives, in whatever area they are focusing on right now, and those results seem to be manifesting much more quickly, with less effort and with more ease.

It seems like things are speeding up, and at the same time coming into much better alignment.

Situations that come up in our lives that previously used to stress us out and frustrate us, are dealt with and released much more easily this year.

Have you noticed?

A friend of mine decided to focus on losing some weight, and has lost 20 lbs in 49 days and has told me it’s been a MUCH easier process for him than ever before.

My wife and I participated in a 21 Day Blogging Challenge from the beginning of this year, and we found it SO much easier to be able to Blog daily for some reason.

Even when the blogging challenge concluded a week ago I just kept right on Blogging on a daily basis and it’s been pretty easy.

There’s another 21 Day Blogging Challenge starting next week and I’m really looking forward to doing it again.

Other areas of my life, where I’ve faced challenges, are seemingly getting resolved much more easily now.

I’ve also noticed so many other people finally taking the leaps of faith that they need to take to take their lives to the next level.

Achieving certain results seems to be easier since 2015 started.

People have been telling me that for some reason they’re doing the same things that they have been doing for years, but for some reason NOW those things are producing much better results.

The Future Doesn’t Equal The Past

There is one key mental shift that Tony Robbins described in one of his books, that he said changed his entire life.

He was at a point in his life where he was depressed and struggling, and a friend of his came over to visit him because he was concerned for his well being.

Then, shortly after a conversation they had Tony had this seemingly insignificant thought enter his mind. It was a belief that just popped into his mind.

The belief was “The Future Doesn’t Equal the Past”.

It may seem insignificant, but that one simple thought… a small shift in his thinking changed EVERYTHING for him.

He realized that no matter what has happened to him in the past, and what things he tried over and over and over again, the fact that he was unable to produce certain results in his life in the past didn’t mean that he would not be able to produce those results in the future.

Have you ever tried to produce a certain result in your life, such as for example trying to start your own business, or to make money online, or to lose weight or to get into a great relationship with someone?

Have you found yourself failing over and over and over again?

If so, realize right now, in this moment, that what you’re referring to is THE PAST!

It is NOT the present moment or the future.

YOUR PAST DOES NOT EQUAL YOUR FUTURE!

It doesn’t matter how many times you’ve fallen, how many times you’ve failed, how many times you’ve tried something…

2015 is a fresh start.

It’s a new year.

It’s a better year.

It’s the best year ever in the history of the human race.

EVERYTHING is different now.

You CAN succeed, as long as you make the decision to stop giving your power away to the PAST.

The past doesn’t matter.

The past is an illusion.

It doesn’t even exist.

Only the present moment exists.

You are so much more powerful than you realize.

Only your Ego mind can put shackles on you by tricking you into thinking that you are weak and incapable of greatness by pointing fingers to your past, pleading and trying to convince you to “Look! You’ve failed in the past, so that must mean you’ll fail in the future! Don’t even bother trying. You’ll never succeed.”

Don’t listen to it.

It’s just scared.

It’s afraid of trying. It’s afraid to take any kind of risk. It just wants you to play safe because it thinks that is what will make you happy.

But it’s a lie. Playing it safe is NOT going to make you happy.

Going after your DREAMS is what will make you happy.

The journey towards the progressive realization of worthwhile dreams IS happiness.

NOT hiding in a cave, scared of your own shadow, trying to play small.

Whatever your Dreams are, YOU can do it!

You CAN achieve them.

I believe in you.

And 2015 is the year that everything changes for you!

I’ll end with this great quote from the great Zig Zilgar:

“You were Designed for Accomplishment, Engineered for Success and Endowed with the Seeds of Greatness.” – Zig Ziglar

P.s. If you’d like to participate in the 21 Day Blogging Challeng and to learn how to turn your passion in life into money by blogging, click here to learn more.

Why Desire is Good

January 25, 2015 by Paul Leave a Comment

Napoleon Hill said that they key to manifesting your dreams is to “Define your dream and get a burning desire for it’s achievement.”

He didn’t just randomly write this down as a theoretical concept that popped into his head one day.

He spent over 20 years researching some of the richest people on the planet at the turn of the century and after spending thousands of hours interviewing, researching, distilling and testing the success principles he learned from them he realized that one of the most powerful keys to success boils down to two things:

Define Your Dream
Get a Burning Desire for It’s Achievement

The first thing we have to do is get absolutely clear on what our “Dream” is in life.

What’s most important to you? What is your mission? What do you want from your life?

I’m not going to go too much into depth on that concept because in this post I want to focus on the second part a bit more.

The second thing Napoleon Hill said we needed was a “burning desire for it’s achievement.”

He didn’t say “Define your dream and have a mild preference for achieving it…” and he didn’t say “Define your dream and get a don’t really care if you achieve it or not.”

He didn’t even say “Define your dream and get a desire for it’s achievement.”

He said “Define your dream and get a BURNING DESIRE for it’s achievement.”

But Isn’t Desire Bad?

One concept that is sometimes taught in certain spiritual circles is the concept that desire is bad.

The roots of this teaching come from Buddhism. Buddha observed that “life is suffering” and he discovered that the cause of suffering in life comes from “desire” and “ignorance”.

I have absolutely nothing against the teachings of Buddha, he sounds like a cool dude and I’d love to hang out with him and discuss life and spirituality, but then again another one of his teachings is that “if you meet the Buddha, kill him” so I’m not really sure how that would work out. 🙂

Here’s my point though related to desire.

Buddha’s teachings were about enlightenment, which essentially means the process of letting go of this life as a human being and ascending to a spiritual realm.

His statement “life IS suffering” means that being here, as a spiritual being in human form, you are in a state of “suffering”.

Why would he say that? Well, because compared to the eternal bliss of being a fully enlightened “spirit” with no Ego – ie. God / Universe / etc. – compared to THAT, our life here on earth in these human bodies IS suffering.

We have these human bodies, and these bodies have desires and we are not “All knowing” which means that compared to God/Universe we are “ignorant”, and so we “suffer”.

BUT here’s the thing…

… YOU’RE HERE right now… in a human body, aren’t you?

You’re not “Enlightened” (yet)…

… therefore, compared to God/Universe you ARE ignorant, and you DO have desires.

That is just how we are made – as human beings.

I don’t think that trying to PRETEND like we don’t have desires is going to help us in life.

As a spiritual being inside a human body, you DO have desires.

When you get hungry, you have a desire to EAT.

When you get thirsty, you have a desire to DRINK.

When you’re lonely, you have a desire for companionship.

When you’re bored, you have a desire for excitement.

When you’re stressed out and tired, you have a desire to rest.

There is NOTHING wrong with having these desires!

And there is NOTHING wrong with the desire to want to be RICH or to MAKE MORE MONEY!

Unless of course your Dream in life is to be a Buddhist Monk!

IF that is your Desire…. to become a Buddhist Monk or a Christian Monk for that matter, and to take a vow of poverty, then that’s awesome and I’m very happy for you…

… but I can’t really help you, and neither can Napoleon Hill, because we are NOT here to teach people how to be monks.

Napoleon Hill didn’t write a book called “Stop Having Desires and Become a Monk”.

He wrote a book called “Think and Grow Rich” as well as another book called “The Laws of Success in 16 Lessons”.

What you have to DECIDE right now is this…

Do You Want to Be Rich, or Do You Want to Be a Monk?

Ask yourself… is YOUR dream in life to become a monk?

If so, stop reading, join a Monastery or a Church and pursue that path with all the passion you have for it.

But if that is NOT your dream, then STOP allowing people to fill your head with beliefs that in any way, shape or form say that desire is bad.

Desire is NOT bad (unless you want to be a monk).

IF you want to be successful in life, you have to learn to CREATE BURNING DESIRE.

But you’re not going to do that if in the back of your mind you’ve been programmed to think that desire is bad or “undesirable”. 🙂

If you want to be FINANCIALLY FREE in life or if you want to manifesting something like a new car or a passive income stream, or if you want to lose weight or meet the love of your life, you MUST learn to CREATE and EMBRACE DESIRE.

As Napoleon Hill said…“Define your dream and GET A BURNING DESIRE for it’s achievement.”

In future blog posts I’m going to dive more in depth into the concept of creating desire and how to create BURNING desire and how it differs from regular desire.

In this post though I just wanted to bring to your attention that there are different paths for different people out there.

If you want to achieve things in your life, if you have dreams that you’d like to manifest, then you have to become very aware and careful NOT to allow people to program your mind with this concept of desire somehow being a “bad” thing.

It’s not a bad thing. It’s a GREAT thing.

All great human achievements have started with DESIRE.

Desire is one of the most powerful things that a human being can learn to create inside themselves.

Napoleon Hill discovered this “secret” and was completely blown away at how powerful a human being can be IF they learn to understand what desire is, how to create it, and how to create what he called BURNING DESIRE.