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Use This One Ninja Tactic and Sell Anything to Anyone

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Want to know a secret Ninja tactic that will turn you into a sales superhero and allow you to sell anything to anyone?

Okay, I’ll spill my guts.

It’s very Ninja, but you deserve to know this ancient secret.

There’s a switch inside your head.

Yes, inside your head.

And if you flip this switch, you’ll have this superpower to sell anything to anyone.

So how do you flip this switch?

Well it’s basically all about correcting a misconception about human beings that we, as a society, have secretly all agreed to lie about.

Wait what?

Okay, let me explain.

Here’s the lie – “Human beings are rational.”

That’s a lie.

Human beings are actually NOT rational. We are EMOTIONAL creatures who make emotional decisions, and then justify them with rational logic so that we can keep pretending that we make rational decisions.

Now I know what you’re thinking…you’re probably thinking “Bullshit!  I’m rational!”

We defend our rationality (is that even a word?) because the rules of society tell us that being rational is GOOD and being irrational is BAD.

The truth is, however, that we are not rational and we don’t make rational decisions…

… so if you want to learn how to sell something to someone, you need to STOP focusing all of your energy on what the rational reasons would be for a person to buy your product or service.

Let me give you an example…

Let’s say that your job was to sell some dog food.

How would you sell it?

For example, what if you were put in charge of making a video commercial for a dog food company to sell their dog food – and more specifically a certain brand of puppy food.

If that switch was not flipped in your head, and you were still convinced that people make rational decisions, you might ask the dog company to provide you with a list of features and benefits of the puppy food.

And after some painstaking research you might create a commercial which tries to communicate the following RATIONAL benefits of buying that brand of puppy food:

  • This food’s first ingredient is chicken, not chicken byproducts
  • This food is all natural, and contains no chemicals or preservatives
  • This food will help your dog have a shiny coat
  • This food has glucosamine which can help to keep your dogs joints healthy
  • etc.

After creating such a commercial, which includes all kinds of rational reasons to buy this food over another brand of food, your commercial MAY sell some dog food, but probably not a lot of it.

Why?  Because your video will have spoken to the viewer’s intellect, and their rational thinking center, but it wouldn’t have connected with their emotions.

But what if you took a totally different approach?

What if you could create a commercial which communicates the emotions of love and joy associated with owning a puppy, and said absolutely NOTHING about the rational features and benefits of the product itself?

In fact, what if the only thing you said about the product was it’s name?

And what if you were able to associate that dog food and it’s name with those emotions of love and joy that new puppy owners have?

Do you think that could sell some dog food?

Well… you be the judge of that.  Check out this commercial and tell me what you think about it?

You may not realize it, but commercials like this are specifically designed to connect with our emotional centers, not our rational centers because the advertising industry has long known that human beings are EMOTIONAL decision makers, who rationalize their emotional decisions with reason.

But hey….shhhhh… don’t tell anyone, because as a society we’re all under this illusion where we pretend that we’re rational, and you wouldn’t want to burst anyone’s bubble!

What did you think about this video?

If you got your first puppy and you knew NOTHING about any brands of dog food, do you think that you’d be more inclined to choose this brand of dog food for your puppy?

 

Blogging to Generate Leads for a Network Marketing Business

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Are you struggling to generate leads for your network marketing business?

Wondering if blogging can help?

There are many different was to generate, or even buy leads for a network marketing business, but using a blog can be more effective than almost any other method of generating leads.

Here are a few reasons why…

Blogging Builds Rapport and Trust With Your Network Marketing Leads

There’s no shortage of lead companies out there trying to sell leads, or lead generation strategies that promise to deliver leads for your network marketing business.

However, the main challenge with buying leads or even generating them using various different methods outside of blogging is that those leads are essentially cold and you have absolutely no rapport with them.

The beauty of using blogging as a strategy for generating leads is that you get to build rapport and warm up your leads before you ever pitch them or try to sell them anything.

For example, let’s say that you are part of an MLM company that sells weight loss products and exercise programs.

Well, imagine if you wrote a blog post which shared 10 tips for relieving muscle cramping after working out.

Now imagine that someone out there was having muscle cramps after working out and they went on Google and searched for a solution and came across your blog.

Now imagine that this person read your article and used your tips to relieve the muscle cramping pain in their muscles.

Guess what?  You have now built a little bit of rapport with that person, without ever talking to them.  Your blog did it on your behalf!

This person might now feel like they trust you as someone who is at least partially an authority on working out and being fit.

Now, if this person sees a banner on your site or even reads other blog posts that you’ve written where you recommend a weight loss product or a fitness program that your company sells, that person will be MUCH more likely to be inclined to trust your recommendation than if they were just a cold lead who didn’t even know who you are.

In this way, your blog essentially acts as a silent sales person that never sleeps and constantly builds small one-on-one relationships with your readers.

Over time your readers begin to trust you more, like you more and they want to be around your energy.

So then if once in a while you email them or write a blog post promoting a product that your network marketing company sells, the likely hood of them being interested in buying that product is going to be much higher now that they know you a bit more, trust you a bit more and no longer see you as just a sales guy trying to sell them something.

Blogging Can Generate Leads Virtually For Free

Another great benefit to blogging as a method of generating leads for your network marketing business is that by blogging you can generate leads virtually for free.

As you begin to create blog content and you use a search engine optimized blogging platform like Kalatu, your blog posts will begin to start ranking in the search engines.

Search engines like Google have the ability to send you an incredible amount of free traffic, provided that your website is properly optimized for search engine rankings and your content is valuable to your readers.

If you write blog posts which focus on helping people to solve various problems they encounter in life, related to the products or services your network marketing company sells, you begin to develop a loyal following of readers.

As you do that, you’ll start to attract more and more loyal fans and those fans can then be turned into highly qualified, warm leads for your network marketing business.

And the beauty of this is that you can generate these leads very inexpensively, virtually for free, without having to buy leads at premium prices.

Blogging Can Help You Get More Familiar With Your Products

Another great benefit about blogging is that it can force you to learn about your network marketing company’s products in much more depth so that you can blog about them.

They say that if you really want to learn something, then teach it.

Well, blogging is very similar to that.

When you sit down to write about a product that your company has, you may find yourself doing a little bit more research to understand your products just a little bit more than you did before.

This is just something that we naturally tend to do as human beings, and this can be a great advantage to you.

Want to learn about a specific product or line of products your company is promoting?  Make a commitment to write a blog post or even a blog series related to that product.

You’ll see that you end up learning something new about that product or line of products so that you can blog about them.

Blogging Can Be a Fun Way to Generate Leads Especially for Introverted People

One of the best things about using blogging to generate leads for your network marketing company is that blogging is very introvert-friendly.

Yes there are other ways of going out there and finding people to prospect for your network marketing company, but chances are that if you’re an introverted person, all of those methods aren’t a lot of fun for you.

Going out there and prospecting people at shopping malls, grocery stores, elevators or just by walking around and talking to strangers may seem like a lot of fun for extroverted people, but for an introvert that’s just not going to work.

Blogging as a method of generating leads is WAY more fun for introverts.

We get to blog about our passions, and use our blogs to generate leads for our businesses, without ever having to leave the comfort of our home!

Here’s an example from just one of my network marketing funnels.

This month alone I’ve generated 778 visitors to my funnel, which resulted in 34 leads for my network marketing business and 11 sales.

I would much rather generate leads like these online using my blog, than to drive around town walking around shopping malls trying to talk to 778 people, hoping to get 34 phone numbers and 11 sales.

Wouldn’t you?

How to Get Started With Blogging to Generate Leads

Generating leads from blogging does require some skill and an understanding of how to do it properly.

You can’t just start a random blog and start blogging about what you ate for breakfast this morning and expect for highly targeted network marketing leads to somehow start popping out from a blog like that.

You need to be properly trained and you need the proper tools if you’re going to want to generate leads with your blog.

The absolutely best training I have ever seen specifically for learning how to generate leads by blogging and various other online methods comes from a company called the Empower Network.

I’ve been a member of Empower Network for over a year now and I highly recommend their training and blogging tools.

If you’d like to learn more about what Empower Network has to offer and how to use their tools to generate leads for your network marketing business, click here to learn more.

The Million Dollar Ring

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I’ve been doing some meditating lately on where I want to take my Blog and my Blogging business.

One of my initial goals and intentions with this Blog has been to inspire and help 108 people to make a six-figure income working from home.

This is one of the reasons why I started doing blog income reports at the beginning of this year and continue to do them every month.

If you haven’t seen my blog income reports, you can find them here for January, February, March and April.

By doing these income reports, among many other things,  I know that if I haven’t already, I’ll start to inspire some people to take something they’re passionate about and build a Blogging business around it.

Today, however, I decided to take things to the next level.

I’ve decided to set my sights on the Empower Network Million Dollar Ring.

Here’s a picture of what it looks like:

The Empower Network Million Dollar Ring is awarded to those in Empower Network who earn at least 1 million dollars in commissions.

In addition to that, I also want to help 9 others to get their Million Dollar Rings as well.

I know that by accomplishing this goal, we will most likely jointly help a LOT more than 108 people become 6-figure earners as well.

If you’d like to join me on this journey to earning your Million Dollar Ring, you can get started by clicking here.

(Notice: Results not typical.  See my income disclosure for more info.)

 

Kalatu Premium 7 Minute Blog Hacks Review

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With the release of the new Kalatu Premium blogging platform, I wanted to do a review of just one of the key features included with the package.

The feature I’m referring to is called 7 Minute Blog Hacks.

Now you might wondering, what the heck are 7 Minute Blog Hacks?

7 Minute Blog Hacks is a series of training videos that are designed to help you take your blogging skillset to the next level in short, easily consumable 7 minute segments.

Each 7 minute video is going to teach you a new blogging skill, and at the same time give you direct, actionable action steps to take right after you learn the new skill to help you improve your blog.

The 7 Minute Blog Hacks will be broken down into four main categories.

7 Minute Blog Hacks

The first category in the 7 Minute Blog Hacks category is going to be blog hacks which is essentially a series of training videos which show you how to make small little hacks to your Blog, or your theme, or your plugins, to accomplish new things that you didn’t even know where possible with your blog.

For example in one of the first videos I watched in this series, I learned how to “hack” the lightbox feature in Kalatu to display any website or a lead capture page or even a video in a lightbox pop-up that can be displayed when people first arrive on your website or after a certain amount of time.

This is just one example but there will be a lot more “hacks” to help you take your blogging to the next level.

7 Minute Traffic Hacks

The next category is called 7 Minute Traffic Hacks which is a series of training videos which teaches you hacks related to generating traffic to your blog.

7 Minute Traffic Hacks

As an example, one of the first videos I watched in this series teaches you how to perform very basic keyword research to help your blog posts rank better in the search engines.

Once again, all this training is broken down into very short, 7 minute segments which you can take action on immediately.

7 Minute Sales Hacks

The next category is called 7 Minute Sales Hacks which is a series of training videos which teaches you hacks related to generating more sales with your blog.

The first video in this series of hacks is going to teach us How to Get Great Testimonials.

7 Minute Media Hacks

The last category is called 7 Minute Media Hacks which is a series of training videos which teaches you hacks related to creating media content for your blog.

The first video in this series that I watched taught me how to create great looking quote and meme images for free in just a few seconds which I can use for my blog posts or on my social media sites.

How Often Will 7 Minute Blog Hacks Be Released?

Kalatu Premium users will be getting access to one new 7 Minute Blog Hack every single week.

This will allow you to make small but regular improvements to your blog every single week with just 7 minutes of time invested into learning what to do.

I think this is going to be an awesome way to help Kalatu Premium users to improve their blogs without feeling overwhelmed with too much information and too many changes to try to implement at once.

This way you can just set aside 7 to 15 minutes every week to watch the training and implement what was being taught and take your blog to the next level with a stream of constant, never-ending improvement!

My Initial Review of 7 Minute Blog Hacks

My first impressions of 7 Minute Blog Hacks is very favorable even though there are only a few blog hacks in each of the four categories so far.

It’s going to be very exciting to see a new 7 Minute Blog Hack showing up each week, and I think as time goes on the value from this Kalatu Premium feature is just going to continue to increase.

Meaning, with a new “hack” released every single week, in 6 months there will be 26 new 7 Minute Blog Hacks that you will be getting access to as a Kalatu Premium member.

The other benefit of this feature is that the Kalatu community is going to be listening to feedback from it’s premium members to determine which types of hacks to create videos for.

So for example if a lot of people in the community are wondering how to optimize the banners on your blog, or how to get more traffic to your Blog from Twitter, then those types of questions might be answered in upcoming 7 Minute Blog Hacks.

I think this is a great idea, and I can’t wait to see how the Kalatu team executes on it.

If you’d like to learn more about all the features of Kalatu and Kalatu Premium, click here to learn more.

 

How to Tap Into A Never Ending Stream of Blogging Ideas

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A very common complaint I hear from people who struggle to blog is that they can’t think of anything to blog about.

Usually they’ll say something like “Paul, my blog is about _________ but I’m not really an expert in that field and I can’t think of a good post to write.”

Trust me, I’ve been there.

You sit down, and you try to think of a blog post to write or a video to shoot on your niche topic.

I used to get stuck not knowing WHAT to write about or WHAT to make videos about.

Then I had this realization, which flicked a switch in my mind and ever since then I’ve found it really easy to have a never ending stream of blogging ideas enter my mind.

So what was this switch?

Well, here’s the thing…

… your MIND has a built in filter inside your head.

What this filter does is it categorizes certain things in your life into little compartments.

This filter places the majority of everything you know how to do, and know a lot about into a compartment called “super easy, I know how to do this”.

Then, this filter takes EVERYTHING inside this compartment and it makes you believe that whatever is in there is NOT WORTH making a blog post about because it makes you think that everyone out there already knows the same thing that you do.

Meaning, if you think about writing a blog post or making a video about one of the items inside this “super easy, I know how to do this”, your mind just says to you “Nah, don’t bother…everyone already knows how to do this and nobody will find it useful.”

This is where the problem lies.

Your mind is essentially filtering 99.999% of ALL of your wisdom / expertise using this filter and making you think that there’s no point blogging about any of those things.

And then, when you think about OTHER things that you don’t yet know how to do, like things you haven’t yet figured out, your mind says to you “NO, you can’t blog about that because you don’t even know how to do that yet.”

So then what are you left with?

NOTHING!

All the things that you already know about and know how to do…. your mind filters out those things by thinking that everyone already knows how to do those things…

and all the things that you don’t yet know how to do … your mind filters out those things by thinking that you don’t know how to do them yet so how can you blog about them?

In order to STOP this, you have to stop discounting the value behind your wisdom just because you KNOW something and it’s easy for you to do that thing.

When you flip this switch in your mind, you’ll start to realize that you know SO MUCH stuff that you could create a million blog posts and still not run out of content to blog about…

… as long as you STOP discounting things that come easy to you.

Let me give you some examples of people who flipped that switch and didn’t allow their mind to stop them from creating content that seems “too easy” and “everyone already knows this, right?”

Example #1 – Boiling Water


Have you ever boiled water?

Of course, right?!

Everyone has!  Who the heck doesn’t know how to boil water?

Well, this video has over 7,000 views and 35 likes.

OBVIOUSLY there are thousands of people out there who searched for this because they didn’t know how to boil water.

Crazy, right?

Here’s another example.

Example #2 – How To Use A Drill

Do you know how to use a cordless drill?

Well, if so, then you could have made this video and gotten over 63,000 views on it and 483 likes.

Example #3 – How to Wash Your Car

Do you know how to wash your car?

Well, then you could have made a video like this one, which has over 900,000 views on it.

Now, these are just a few examples, and obviously they might be related to your main blog topic or your niche market, but the reason I showed these three examples is to show you how your mind overlooks and filters out things that you DO KNOW but don’t even realize you know!

What you want to do is to start thinking about your blog topic or your niche market and start thinking about what things you know about that you don’t even realize you know about.

Go back a number of years in you mind to when you were a beginner…

…what questions did YOU have?

Why not start creating some content answering those questions or sharing some of the things you learned.

Your blog posts don’t have to be about something insanely revolutionary…

… in fact some of the best and most successful blog posts and videos on the Internet are VERY basic in nature.

They share an idea, or answer questions that are VERY basic.

Don’t let your mind trick you into believing that just because it’s something easy and basic, that everyone already knows that thing.

They don’t.